Doyle Brunson is perhaps the best known American poker player in the country. One of the icons of Texas Hold 'Em, Brunson famously won the World Series of Poker Main Event in consecutive years with the same starting hand: 10-2 offsuit.
In creating a logo representing him, I thought immediately of the cowboy hat he is wearing every time he is seen. I rendered a stylized cowboy hat using three strokes and varied the width to give it depth. The B in Brunson disappears behind the brim of the hat, further alluding to its depth.
The type is Birch Standard, as it had the elongated forms that put me in mind of the Old West, but with a slight elegance that seemed fitting in a Vegas poker room.
The graphic ribbon to the right includes the numbers 10 and 2, representative of his namesake hand, separated by a diamond. The shapes of these graphics echo the glyphic serifs in the type. The numbers are in Copperplate Bold, which is a typeface I usually shudder to use. But it is also a glyphic typeface, which may be why I don't mind it here.
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